Hi, I'm Krystal

I'm a product leader who tends to find the interesting thing before it becomes the obvious thing.

I started my career building apps when the App Store was barely a few years old. I've worked across consumer tech, AI and some genuinely hard marketplace problems. I scaled and led a product organisation at 99designs and shipped VistaPrint's first generative AI products as Director of Product, both well before there was a playbook for either. I've got a knack for building and growing great teams — exceptional people who are curious, genuinely invested in the craft with the kind of culture where everyone makes each other better.

You can find me on LinkedIn, Twitter or shoot me an email if you want to say hi.